Apply for Google for Nonprofits
Once we've verified your organisation's eligibility, you'll be able to activate Google Ad Grants. Your organisation must hold valid charity status in your country. See eligibility requirements and apply for Google for Nonprofits.
Watch this step-by-step video to understand the application process end to end.
Activate Ad Grants
You will need to use the same login email for your Google for Nonprofits and Ad Grants accounts.
Sign in to Google for Nonprofits, click 'Active products' then 'Get started' under Google Ad Grants, and fill in the assessment by clicking the eligibility form link. Click 'Activate' to submit your organisation for review.
Launch a successful Ad Grants campaign
Head to our step-by-step video series to plan, build and launch your first digital marketing campaign with Google Ad Grants.