Start selling your products across Google
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Set up your Merchant Center account.
Make your shop and product info available to shoppers across Google.
1. Create an account
Once you have an account open, verify important details like your business and contact information.
2. Upload your products
Prepare your product info to submit through a feed, or automatically sync your data from a supported e-commerce platform like Shopify.
3. Show your products across Google
Opt your product data in to programmes, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.
- Need more information? Click here.
Additional resources to take your reach further
Merchant Center Beginner's Guide
Learn how to get started, upload your products and manage your data feeds.
Learn moreMerchant Center support
Answer any question or concern related to Merchant Center with these helpful resources.
Learn moreSet up a Smart Shopping campaign
Promote your products to the shoppers who are looking for what you offer on Google – whether they're at home, on mobile or in-store.
1. Verify and claim your website
Create a Merchant Center account, then claim and verify your website.
2. Upload your products
Once you're set up on Merchant Center, upload your product data so that shoppers can see your product details, like the product image, price and availability.
3. Create your campaign
Link your Merchant Center and Google Ads accounts. Set up conversion tracking and a remarketing list to start your first Smart Shopping campaign.
- Need more information? Click here.
Additional resources to take your reach further
Set up a Search campaign
Get in front of customers when they're searching for businesses like yours on Google Search and Maps.
1. Create your text ad
In just a few minutes, you can write a text ad that tells people what you offer.
2. Choose your audience
Connect with potential customers by selecting relevant keywords that people are searching for on Google.
3. Set your budget
Set a daily budget, and pay per click. You'll never pay more than your monthly max.
Additional resources to take your reach further
Ensure that potential shoppers find your brand, consider your products and click through to purchase.
Set up your Manufacturer Center account
Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they're searching.
1. Create an account
Once you've determined eligibility, create a Manufacturer Account using your business details.
2. Upload your products
Prepare your product data to submit through a feed, or work with a data partner to upload your product info. Take a look at our quickstart guide if you need help.
- Need more information? Click here.
Additional resources to take your reach further
Quickstart setup guide
Everything you need to know to get Manufacturer Center set up, fast.
Learn more