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Smart Shopping campaigns

Today's shoppers are always on, shopping across platforms and devices, online and offline, seamlessly. Smart Shopping campaigns help you put your products in front of the shoppers who are looking for what you offer on Google – whether they're at home, on mobile or in the shop. The best part? You only pay when they click.1

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Here's what you can do with Smart Shopping campaigns

Broaden your reach

With Smart Shopping campaigns, products are eligible to show up across all of Google's properties and reach users wherever, and whenever, they're searching or consuming content.

Drive traffic and sales

With Google's Shopping campaigns, we'll help more customers find your products – online and in store.

Uncover insights and trends

Want to know what sells? We'll help you drill down and figure out what's performing and what isn't. Also, get competitive insights to help strengthen your offering.

Show your ads to hundreds of millions of potential customers on Google surfaces each day

Google Search

People search for what they want. Smart Shopping campaigns will put your products in front of shoppers looking for what you sell on Google. The best part? You won't pay unless you get results.

Google Display Network

Connect with shoppers before they even start searching for what you offer, like when they're browsing their favourite blogs, using mobile devices and apps, or browsing millions of partnering websites, videos and apps across the Internet.

Surface your products on even more Google properties


Over 40% of global shoppers say that they have purchased products that they discovered on YouTube. Whether it's tagging along on shopping trips with influencers or searching for reviews, reach shoppers when they're watching videos about products.


More than a billion active users come to Gmail every month. Show your products to potential customers wherever they're consuming content – that includes right in their inbox.

Work with a partner to get started

Seamlessly get your inventory onto Google and promote your products through a Smart Shopping campaign directly through these partners.


Sync your products, run a Google Smart Shopping campaign and track results – all from Shopify.

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WooCommerce is a fully customizable eCommerce platform to build exactly the store you want. Reach your ideal customers with the Google Ads extension, powered by Kliken.

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Let's set up a Smart Shopping campaign

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Frequently asked questions

  • 1 In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) that you work with. The ads will be shown on general search results pages and on any other surfaces that the CSS has opted in to.