Panasonic Automotive unveils Augmented Reality HUD at CES 2021

New Delhi: Panasonic Automotive introduced its new Augmented Reality (AR) Head-Up Display (HUD) on the first day of CES 2021.


The display utilises the latest advances in optics, volume optimisation and imaging technology, combined with AI technology from its SPYDR cockpit domain controller to render near-field and far-field content for vehicle information (like speed), object and pedestrian detection, and mapping/route guidance.


“The HUD market is one of the fastest-growing categories in mobility, but traditional HUDs cover only a small section of the road,” Scott Kirchner, president Panasonic Automotive and executive director, Panasonic Smart Mobility, said.


Panasonic’s AR HUD system projects 3D and AI-driven key information into the driver’s line of sight to help reduce driver distraction and potentially increase safety on the road. It utilises a PRIZM process to address all aspects of the users’ needs.


“And in a future with more self-driving vehicles, our AR HUD could provide an important added level of comfort and assurance for AV passengers as well,” he said.


The strategic collaborations with emerging tech innovators helped Panasonic provide added depth and breadth to the AR HUD data-driven visuals, Kirchner said.