Gwyneth Paltrow Puts Her Own Spin on the Pajama Trend

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EAST HAMPTON, NEW YORK - JULY 18: Goop Founder, Gwyneth Paltrow attends A Dreamy Evening with Goopglow on July 18, 2022 in East Hampton City. (Photo by Bryan Bedder/Getty Images for Goop)Bryan Bedder/Getty Images

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This summer is all about pajamas. And no, not the Mickey Mouse print variety. The It-girls are currently obsessed with a relaxed cotton-poplin vibe (think EmRata in Rome). Gwyneth Paltrow has joined the pajama movement, but, naturally, in her own vibrant way.

While hosting an event with Cartier to promote her skin and hair care line, Goopglow, in East Hampton, the 49-year-old entrepreneur radiated sunshine in a boudoir-ready ensemble. Her bright yellow silk set featured a bralette, a button-up shirt with a camp collar and drawstring trousers, all of which by Olivia Von Halle. For an added touch of texture, Paltrow finished off the outfit with a fuzzy pair of slippers in pistachio green.

When buying pajama sets this summer, make sure to ask yourself: “Can I wear this out to dinner?” If the answer is yes, throw on statement jewellery pieces and a playful pair of sandals, like Gwyneth, and pull off a style that is cool and effortlessly chic all at once.