The Korea Herald

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BAT launches Dunhill superslim capsule cigarette

By Korea Herald

Published : Nov. 5, 2014 - 21:05

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The Korean branch of British American Tobacco launched Dunhill’s first superslim cigarette that contains natural extracts on Monday.

Dunhill master blenders created the cigarette, called Dunhill Fine Cut Switch 1MG, using only Dunhill’s finest-quality tobacco leaves grown in Maryland.

It offers Dunhill’s unique premium flavor that makes a smooth transition into a cool and clean taste with just one quick crush of the capsule inside the filter. Its soothing fresh taste and pleasant aroma were especially tailored to meet the specific preferences of Korean consumers as well as to increase the competitiveness within the superslim cigarette market.

The company is launching the new line at 2,300 won ($2.14) per pack for a limited period as an expression of gratitude toward Korean smokers who have been loyal to Dunhill’s superslim products.

(hjlee0301@heraldcorp.com)