Jobs

Enterprise Product Marketing Manager - Singapore

This position is based in Singapore.

The area: Enterprise

The Google Enterprise team is focused on integrating Google's products and services in small and large businesses, educational institutions and government agencies. Consisting of high-achieving engineering, sales and marketing professionals, we work with a vast array of partners and customers to advance the company's mission of organizing the world's information to make it universally accessible and useful.

The role: Enterprise Product Marketing Manager

Google's approach to tackling marketing challenges parallels our approach to solving search problems — we always put our users first. Google's marketing team is responsible for positively representing the company's breadth of product portfolio to end users, partners and customers on a worldwide basis. We embrace the strength of our products and pace of innovation to drive marketing programs that are entrepreneurial, data-driven and respectful of our users.

As an Enterprise Product Marketing Manager, in the Asia Pacific team, you will be a part of one of Google's most strategic and fast growing business areas. You will devise and execute end-to-end marketing activities through a range of communication channels to increase awareness, educate, and generate demand. Initially focused on driving these efforts in a few select markets in the Asia Pacific region.

You will be expected to demonstrate a passion and interest in understanding our customer needs and market effectively to them as a result. You are a self-starter; work at a rapid pace, be flexible, metrics driven, and implement marketing plans against the strategic requirements of the local market. You will work across a range of communication mediums, testing and iterating marketing campaigns as well as proposing new approaches. You will also work across a broad cross-functional teams and regions; and travel to a certain degree through Asia Pacific, US and other global locations.

Responsibilities:

• Generate awareness and demand for Google Enterprise products, including our enterprise search product line and Google Apps, and develop a strong understanding of customer needs needs and how to best position our products in the local market, define and implement a customer communications strategy.
• Execute local marketing activities with a focus on lead generation (webinars, events/tradeshows, direct mail, etc.), web marketing, and case studies.
• Cross-functional collaboration with the PR team to change customers perceptions in the marketplace, and support our growing field sales force and channel partners through sales collateral, sales tools, competitive information and insights.
• Establish a partner marketing framework, and serve as the local expert on our products, and provide strategic input about local needs to the product groups.
• Track and analyse the effectiveness of marketing campaigns to determine ROI and prioritise resources, and define market research/customer studies to gain knowledge about user attitudes and behaviour.

Requirements:

• BA/BS degree preferred. MBA will be considered a plus.
• More than 4 years experience in product marketing, preferably in high-tech or enterprise software companies.
• Experience working with and selling through channel partners highly desirable.
• Strong understanding of the enterprise software purchase, development and implementation cycles.
• Desire to understand customer viewpoint and drive customer lifecycle success through targeted, scalable means.
• Demonstrated capacity for developing and understanding strategy with a strong aptitude for determining the optimal way to position products in the market.
• Outstanding written and oral communication skills, fluency in English. Other Asian languages an asset.

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