Google AdWords Premier SME Partner programme

How do I choose which Premier SME Partner to work with?

Any Google AdWords Premier SME Partner can help you get started on AdWords, but different partners provide different advertising solutions, levels of service and budget options. Please see partner profiles to determine which partner best meets your needs.

Our Premier SME Partners must meet Google’s highest standards for qualification, training and commitment to customer service, providing them with a unique level of knowledge and expertise. In addition, PSPs all have extensive experience in creating and managing local Adwords campaigns for small and medium-sized businesses.

Do Premier SME Partners offer the same products and services?

Some Premier SME Partners offer AdWords as a stand-alone product, while others bundle AdWords as part of a search engine marketing product or as part of a more comprehensive advertising package. Your Premier SME Partner will be able to tell you about the specific products, services, customer support, reporting and payment options that they can offer you.

Do Premier SME Partners charge me for their services?

Google Premier SME Partners may charge a one-off account setup fee for all new AdWords accounts and/or ongoing campaign management fees, similar to agencies. Our partners tell you exactly how much is spent on Google. Your Premier SME Partner can provide you with a description of their fees.

What are the advantages of working with a Premier SME Partner?

Premier SME Partners have the highest level of experience and proficiency in developing, launching and managing AdWords campaigns for local merchants and small businesses. Premier SME Partners also receive extensive product training, tools and AdWords support so that they can stay abreast of the latest Google technology, saving you time and resources.

Can I expect different performance from using a Premier SME Partner than if I set up an account by myself?

All AdWords accounts have the same opportunity to achieve a high-quality performance regardless of who is managing the account. However, Premier SME Partners specialise in managing AdWords accounts and may have proprietary resources to manage high-quality accounts. You need to consider whether you have the employees or staff to maintain a high-performing AdWords account on your own or if you would prefer to pay an expert to manage your account on your behalf.

To learn more about Adwords, go to adwords.google.com.sg.

What is the difference between the Google AdWords Premier SME Partner programme and other Google AdWords Partner Programmes?

(see Partner Programme comparison grid for more details)

In order to qualify for the Google AdWords Premier SME Partner programme, companies must complete product and account management training and certification. Premier SME Partners are also carefully screened for their knowledge and ability to effectively develop and manage online advertising campaigns for small businesses at scale, meet our high-level training requirements, commit to high levels of phone/email support and have extensive experience serving and supporting local businesses.

Overall, Google AdWords Premier SME Partners tend to be larger companies or search engine marketing agencies who manage local advertising campaigns at scale and offer a variety of advertising products to small and medium-sized businesses

For more information on working with Google partners, refer to the advertiser guide.